On White...

I spent this morning banging out some studio portraits of the full staff of Accountants and Financial Advisers who are based at an Accounting firm in Subiaco. Subi is a great place to work,a local suburb rich in high end professional consulting services and the height of Perth's creative scene.

As the staff are involved in a very precise business, the height of professionalism, we wanted their portraits to reflect this. However, we also wanted each staff member to express their personality, making them appear more approachable - more human.

So, the brief was white, studio white...and lots of it.







Shooting a number of portraits under the same lighting conditions and with the same background can be difficult, as it is easy for all the images to turn out the same, despite differences in your subjects. The best way to avoid this is diversity - diversity in posing. The other key is to coax a real relationship between yourself and your subject. One of the greatest challenges of this type of shooting (fast paced and with a large number of people) is that it can be difficult to coax a display of someone's real personality from them in the short length of time we have to photograph them. This is an important point in regards to this particular shoot, as an important part of the brief was to convey each staff member's personality - no easy task, but I believe we succeeded.